Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.4K citations

Total Quality Management, Customer Satisfaction, Consumer Study +18

Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.6K citations

Economics, Consumer Decision Making, Consumption Values +13

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.4K citations

Customer Experience, Customer Satisfaction, Consumer Research +19

Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn

Valarie A. Zeithaml · Journal of the Academy of Marketing Science · 2000 · 1.9K citations

Customer Profitability, Customer Satisfaction, Service Quality +7

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 1.7K citations

Consumer Uncertainty, Consumer Research, Brand Strategy +18