Concepedia

How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

Jintao Lu, Xiaorong Jia, Benjamin Lev, Chong Zhang, Yangyang Gao, Min Zhao, Yifan He

Technology in Society · 2021 · 14 citations · 45 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand AwarenessBrand ImageBrand LoyaltyConsumer LoyaltyCustomer LoyaltyAttitudinal Brand LoyaltyBehavioral Brand LoyaltyBrand Authenticity PerceptionCognitive Brand LoyaltyLoyalty IntentionPerceived Brand Quality

References

45

Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

Tom J. Brown · Journal of the Academy of Marketing Science · 2005 · 1.1K citations

Business, Marketing, Marketing Management +14

Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

Business, Marketing, Marketing Management +12

Customer-based corporate reputation of a service firm: scale development and validation

Gianfranco Walsh, Sharon E. Beatty · Journal of the Academy of Marketing Science · 2007 · 882 citations

Management, Marketing, Marketing Management +15

Mundane Consumption and the Self: A Social‐Identity Perspective

Robert E. Kleine, Susan Schultz Kleine, Jerome B. Kernan · Journal of Consumer Psychology · 1993 · 715 citations

Social Sciences, Social Psychology, Consumption Studies +11

The role of consumer–brand identification in building brand relationships

Urška Tuškej, Urša Golob, Klement Podnar · Journal of Business Research · 2011 · 659 citations

Business, Marketing, Marketing Management +14