Concepedia

Urška Tuškej

UT

4

Publications

835

Citations

4

H-Index

2011

Active since

Affiliations

University of Ljubljana(Current)

Urška Tuškej is an author at University of Ljubljana specializing in business, management, and brand strategy.

Top concepts

BusinessManagementBrandingMarketingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research

Publications per year

2011–2018

4

Publications

4

The role of consumer–brand identification in building brand relationships

Urška Tuškej, Urša Golob, Klement Podnar · Journal of Business Research · 2011 · 646 citations

Building Brand Relationships, Brand Equity, Management +9

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Urška Tuškej, Klement Podnar · Journal of Product & Brand Management · 2017 · 142 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study

Klement Podnar, Urška Tuškej, Urša Golob · Public Relations Review · 2012 · 25 citations

International Management, Slovenian Study, Stakeholder Management +15

Exploring selected antecedents of consumer–brand identification

Urška Tuškej, Klement Podnar · Baltic Journal of Management · 2018 · 22 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +18

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