Klement Podnar

The role of consumer–brand identification in building brand relationships

Urška Tuškej, Urša Golob, Klement Podnar · Journal of Business Research · 2011 · 659 citations

Business, Marketing, Marketing Management +14

CSR expectations: the focus of corporate marketing

Klement Podnar, Urša Golob · Corporate Communications An International Journal · 2007 · 279 citations

Business, Marketing, Marketing Management +15

CSR communication:<i>quo vadis</i>?

Urša Golob, Klement Podnar, Wim Elving et al. · Corporate Communications An International Journal · 2013 · 171 citations · Full text

Business, Communication, Business Ethics +13

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Urška Tuškej, Klement Podnar · Journal of Product & Brand Management · 2017 · 144 citations

Business, Marketing, Marketing Management +13

The interplay of past consumption, attitudes and personal norms in organic food buying

Mateja Kos Koklič, Urša Golob, Klement Podnar et al. · Appetite · 2019 · 118 citations

Social Sciences, Nutrition, Consumption Studies +13