Concepedia

Brand Authenticity Perception

Brand Authenticity Perception is a consumer judgment construct within brand consumption research that reflects the extent to which a brand is perceived as genuine, true to its stated values, origins, and identity, distinguishing it from inauthentic or commercially contrived brand representations.

281

Publications

23.6K

Citations

615

Authors

412

Institutions

Publications per year

2017–2026

203

Parents

Publications

281

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

, , +15

A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?

Tomaž Kolar, Vesna Žabkar · Tourism Management · 2009 · 845 citations

, , +13

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 665 citations · Full text

, , +12

The ‘real thing’: Branding authenticity in the luxury wine trade

Michaël Beverland · Journal of Business Research · 2005 · 587 citations

, , +16

Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

Michaël Beverland, Adam Lindgreen, Michiel W. Vink · Journal of Advertising · 2008 · 489 citations

, , +13

1–5 of 281

Authors

615

  1. MB
    Michaël Beverland

    Monash University, Australia

    7 publications · 2.2K citations

    7

    h-index

  2. AA
    Asif Ali Safeer

    Huanggang Normal University, China

    7 publications · 502 citations

    7

    h-index

  3. HS
    Hanqun Song

    University of Huddersfield, United Kingdom

    7 publications · 483 citations

    7

    h-index

  4. AG
    Amélie Guèvremont

    Université du Québec à Montréal, Canada

    5 publications · 1.2K citations

    5

    h-index

  5. JG
    Julie Guidry Moulard

    Louisiana Tech University, United States

    5 publications · 955 citations

    5

    h-index

1–5 of 615

Institutions

412

  1. Huazhong University of Science and Technology

    Wuhan, China

    7 h-index

    11 publications

    812 citations

  2. Hanyang University

    Seoul, South Korea

    6 h-index

    10 publications

    575 citations

  3. Louisiana Tech University

    Ruston, United States

    6 h-index

    7 publications

    1K citations

  4. Université du Québec à Montréal

    Montreal, Canada

    5 h-index

    5 publications

    1.2K citations

  5. Sun Yat-sen University

    Guangzhou, China

    5 h-index

    7 publications

    777 citations

  6. Huanggang Normal University

    Huangzhou, China

    5 h-index

    8 publications

    467 citations

  7. Government College University, Faisalabad

    Faisalabad, Pakistan

    5 h-index

    6 publications

    443 citations

  8. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    7 publications

    371 citations

1–8 of 412

Venues

  1. Journal of Product & Brand Management

    22 publications · 1.7K citations

    20

    h-index

  2. Journal of Business Research

    JBR · 19 publications · 2.3K citations

    18

    h-index

  3. European Journal of Marketing

    EJM · 9 publications · 974 citations

    9

    h-index

  4. Journal of Retailing and Consumer Services

    9 publications · 599 citations

    9

    h-index

  5. International Journal of Hospitality Management

    8 publications · 1.1K citations

    8

    h-index

1–5