Managing Service Quality · 2012 · 129 citations · 55 references
ManagementMarketingTourism ManagementConsumer BehaviorHealthcare MarketingTourismBusiness TourismDestination MarketingMedical TourismTourism DemandTourism MarketingTourist BehaviorMedical Tourism MarketingPerceived Costs Of TourismPerceived Value FormationPerceived Value MeasurementTourism Consumer BehaviorTourist Experience Of PatientsVisitor Perceived Value
Purpose – This study contends that customers’ perceived value can drive medical tourism. To demonstrate this, the purpose of this paper is to propose and test a research model capturing elements of perceived benefits and sacrifice that, by affecting the perceived value of medical tourism products, influence the buying intention of potential customers.
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