Psychological Pricing is a pricing strategy that leverages cognitive biases and perceptual heuristics to influence consumer behavior by structuring prices in ways that create the perception of greater value or affordability.
258
Publications
17.6K
Citations
482
Authors
285
Institutions
Publications per year
2017–2026
50
Publications
258
Empirical Generalizations from Reference Price Research
Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations
Correlates of Price Acceptability
Donald R. Lichtenstein, Peter Bloch, William C. Black · Journal of Consumer Research · 1988 · 580 citations
1–5 of 258
Authors
482
- KBKent B. Monroe
University of Illinois Urbana-Champaign, United States
14 publications · 1.3K citations
14
h-index
- RS
6
h-index
- MK
4
h-index
- DG
4
h-index
- LW
3
h-index
1–5 of 482
Institutions
285
University of Illinois Urbana-Champaign
Urbana, United States
9 h-index
10 publications
504 citations
University of Richmond
Richmond, United States
7 h-index
8 publications
571 citations
Drexel University
Philadelphia, United States
6 h-index
9 publications
743 citations
Bentley University
Waltham, United States
4 h-index
5 publications
361 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
4 publications
190 citations
Babson College
Wellesley, United States
4 h-index
6 publications
106 citations
University of Mannheim
Mannheim, Germany
4 h-index
7 publications
608 citations
Fordham University
New York, United States
4 h-index
4 publications
282 citations
1–8 of 285
Venues
- Journal of Marketing Research
22 publications · 2.5K citations
18
h-index
- Journal of Business Research
JBR · 17 publications · 1.2K citations
16
h-index
- Journal of Consumer Research
JCR · 14 publications · 3.1K citations
14
h-index
- Psychology and Marketing
12 publications · 502 citations
11
h-index
- Journal of Retailing and Consumer Services
10 publications · 376 citations
10
h-index
1–5