Budget Pricing

Budget Pricing is a pricing strategy within the domain of psychological pricing that sets prices at a level perceived as offering good value for money by aligning with consumers' budgetary expectations, thereby differentiating it from other pricing tactics through its focus on affordability and cost-conscious consumer segments.

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Publications

68

Citations

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Authors

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Institutions

Publications per year

2017–2026

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Authors

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  1. HT
    Henri Theil

    University of Chicago, United States

    1 publications · 68 citations

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    h-index

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Institutions

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  1. Amsterdam University of Applied Sciences

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    68 citations

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Venues

  1. The Review of Economic Studies

    1 publications · 68 citations

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    h-index

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