Budget Pricing
Budget Pricing is a pricing strategy within the domain of psychological pricing that sets prices at a level perceived as offering good value for money by aligning with consumers' budgetary expectations, thereby differentiating it from other pricing tactics through its focus on affordability and cost-conscious consumer segments.
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Qualities, Prices and Budget Enquiries
Henri Theil · The Review of Economic Studies · 1952 · 68 citations
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1 publications · 68 citations
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