Concepedia

Ending-9 Pricing

Ending-9 Pricing is a pricing strategy in which prices are set to end in the digit 9 (e.g., $9.99) to psychologically convey a lower value than the adjacent whole number, thereby influencing consumer perception and increasing purchase likelihood.

26

Publications

1.6K

Citations

51

Authors

40

Institutions

Publications per year

2017–2026

1

Parents

Publications

26

Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects

Robert M. Schindler, Patrick N. Kirby · Journal of Consumer Research · 1997 · 311 citations

, , +12

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

Eric T. Anderson, Duncan Simester · Quantitative Marketing and Economics · 2003 · 252 citations

, , +14

Price-Endings When Prices Signal Quality

Mark Stiving · Management Science · 2000 · 138 citations

, , +15

Direct evidence of ending-digit drop-off in price information processing

George Y. Bizer, Robert M. Schindler · Psychology and Marketing · 2005 · 122 citations

, , +13

The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?

Karen Gedenk, Henrik Sattler · Journal of Retailing · 1999 · 80 citations

, , +10

1–5 of 26

Authors

51

  1. RM
    Robert M. Schindler

    Rutgers, The State University of New Jersey, United States

    5 publications · 531 citations

    5

    h-index

  2. DL
    Dongwon Lee

    Korea University, South Korea

    2 publications · 32 citations

    2

    h-index

  3. MB
    Mark Bergen

    University of Minnesota, United States

    2 publications · 32 citations

    2

    h-index

  4. NG
    Nicolas Guéguen

    Université de Bretagne Sud, France

    2 publications · 45 citations

    2

    h-index

  5. RJ
    Robert J. Kauffman

    University of Minnesota, United States

    2 publications · 32 citations

    2

    h-index

1–5 of 51

Institutions

40

  1. Rutgers, The State University of New Jersey

    New Brunswick, United States

    3 h-index

    3 publications

    370 citations

  2. Mitchell Institute

    Portland, United States

    2 h-index

    3 publications

    64 citations

  3. Université d'Angers

    Angers, France

    2 h-index

    3 publications

    63 citations

  4. University of Chicago

    Chicago, United States

    2 h-index

    1 publications

    20 citations

  5. Université de Bretagne Sud

    Lorient, France

    2 h-index

    3 publications

    63 citations

  6. Texas A&M University

    College Station, United States

    2 h-index

    3 publications

    64 citations

  7. Strategic Analysis (United States)

    Arlington, United States

    1 h-index

    1 publications

    311 citations

  8. University of Arizona

    Tucson, United States

    1 h-index

    1 publications

    20 citations

1–8 of 40

Venues

  1. Journal of Product & Brand Management

    4 publications · 125 citations

    4

    h-index

  2. Journal of Retailing

    3 publications · 167 citations

    3

    h-index

  3. Management Science

    2 publications · 150 citations

    2

    h-index

  4. International Marketing Review

    1 publications · 31 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 27 citations

    1

    h-index

1–5