Price Obfuscation
Price Obfuscation is a pricing strategy within the domain of consumer behavior and marketing economics that deliberately complicates or conceals the true cost of a product or service through ambiguous pricing structures, non-transparent fees, or complex discounting rules, thereby impeding consumers’ ability to make accurate price comparisons and informed purchasing decisions.
10
Publications
1.3K
Citations
19
Authors
16
Institutions
Publications per year
2017–2026
4
Variants
Price Opacity
Parents
10
Search, Obfuscation, and Price Elasticities on the Internet
Econometrica · 2009 · 576 citations · Full text
Price Competition with Consumer Confusion
Ioana Chioveanu, Jidong Zhou · Management Science · 2013 · 164 citations · Full text
Ed deHaan, Yang Song, Chloe Xie et al. · Journal of Accounting and Economics · 2021 · 79 citations · Full text
Price Fairness and Strategic Obfuscation
William J. Allender, Jūra Liaukonytė, Sherif Nasser et al. · Marketing Science · 2020 · 65 citations
1–5 of 10
19
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1–5 of 19
16
Arizona State University
Tempe, United States
2 h-index
2 publications
85 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
4 publications
1.7K citations

Cornell University
Ithaca, United States
2 h-index
3 publications
150 citations

McMaster University
Hamilton, Canada
1 h-index
1 publications
65 citations

New School
New York, United States
1 h-index
1 publications
79 citations
SC Johnson (United States)
Racine, United States
1 h-index
2 publications
130 citations
Harvard University
Cambridge, United States
1 h-index
1 publications
18 citations
New York University
New York, United States
1 h-index
1 publications
164 citations
1–8 of 16
2 publications · 83 citations
2
h-index
2 publications · 184 citations
2
h-index
1 publications · 79 citations
1
h-index
1 publications · 576 citations
1
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Repository · 1 publications · 271 citations
1
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1–5