Price Obfuscation

Price Obfuscation is a pricing strategy within the domain of consumer behavior and marketing economics that deliberately complicates or conceals the true cost of a product or service through ambiguous pricing structures, non-transparent fees, or complex discounting rules, thereby impeding consumers’ ability to make accurate price comparisons and informed purchasing decisions.

10

Publications

1.3K

Citations

19

Authors

16

Institutions

Publications per year

2017–2026

4

Variants

Price Opacity

Authors

19

  1. TJ
    Timothy J. Richards

    Arizona State University, United States

    2 publications · 85 citations

    2

    h-index

  2. JL
    Jūra Liaukonytė

    Cornell University, United States

    2 publications · 85 citations

    2

    h-index

  3. IC
    Ioana Chioveanu

    Brunel University of London, United Kingdom

    1 publications · 164 citations

    1

    h-index

  4. AT
    Anne T. Coughlan

    Northwestern University, United States

    1 publications · 18 citations

    1

    h-index

  5. KK
    Kenan Kalaycı

    The University of Queensland, Australia

    1 publications · 31 citations

    1

    h-index

1–5 of 19

Venues

  1. Marketing Science

    2 publications · 83 citations

    2

    h-index

  2. Management Science

    2 publications · 184 citations

    2

    h-index

  3. Journal of Accounting and Economics

    1 publications · 79 citations

    1

    h-index

  4. Econometrica

    1 publications · 576 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 271 citations

    1

    h-index

1–5