Concepedia

Left-digit Effect

The "Left-Digit Effect" is a cognitive pricing phenomenon in which consumers disproportionately perceive a price as lower based on the leftmost digit, leading to a greater sensitivity to changes in that digit than to changes in subsequent digits, despite smaller actual differences in magnitude.

33

Publications

2.1K

Citations

72

Authors

51

Institutions

Publications per year

2017–2026

14

Parents

Publications

33

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Manoj Thomas, Vicki G. Morwitz · Journal of Consumer Research · 2005 · 394 citations

, , +11

Heuristic Thinking and Limited Attention in the Car Market

Nicola Lacetera, Devin G. Pope, Justin Sydnor · American Economic Review · 2012 · 329 citations

, , +12

High‐resolution behavioral economic analysis of cigarette demand to inform tax policy

James MacKillop, Lauren R. Few, James G. Murphy et al. · Addiction · 2012 · 128 citations

, , +15

Predictive Validity of a Cigarette Purchase Task in a Randomized Controlled Trial of Contingent Vouchers for Smoking in Individuals With Substance Use Disorders

James MacKillop, Cara M. Murphy, Rosemarie A. Martin et al. · Nicotine & Tobacco Research · 2015 · 117 citations · Full text

, , +17

Price Endings, Left-Digit Effects, and Choice

Kenneth C. Manning, David E. Sprott · Journal of Consumer Research · 2009 · 117 citations

, , +10

1–5 of 33

Authors

72

  1. DG
    Devin G. Pope

    University of Chicago, United States

    3 publications · 444 citations

    3

    h-index

  2. JS
    Joep Sonnemans

    University of Amsterdam, Netherlands

    3 publications · 131 citations

    3

    h-index

  3. FJ
    Frank J. Chaloupka

    University of Illinois Chicago, United States

    2 publications · 153 citations

    2

    h-index

  4. JM
    James MacKillop

    McMaster University, Canada

    2 publications · 153 citations

    2

    h-index

  5. NL
    Nicola Lacetera

    University of Toronto, Canada

    2 publications · 425 citations

    2

    h-index

1–5 of 72

Institutions

51

  1. University of Chicago

    Chicago, United States

    5 h-index

    6 publications

    357 citations

  2. University of Memphis

    Memphis, United States

    3 h-index

    5 publications

    186 citations

  3. University of Missouri

    Columbia, United States

    3 h-index

    5 publications

    129 citations

  4. Brown University

    Providence, United States

    3 h-index

    9 publications

    994 citations

  5. University of Georgia

    Athens, United States

    3 h-index

    11 publications

    1.1K citations

  6. University of South Carolina Aiken

    Aiken, United States

    2 h-index

    2 publications

    153 citations

  7. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    74 citations

  8. University of Illinois Chicago

    Chicago, United States

    2 h-index

    2 publications

    153 citations

1–8 of 51

Venues

  1. Journal of Consumer Research

    JCR · 4 publications · 609 citations

    4

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 176 citations

    4

    h-index

  3. The Review of Economic Studies

    2 publications · 67 citations

    2

    h-index

  4. National Bureau of Economic Research

    Repository · 1 publications · 11 citations

    1

    h-index

  5. 1

    h-index

1–5