Bargain Perception

Bargain Perception is a psychological construct in consumer behavior that refers to the consumer's subjective evaluation of a price as representing a favorable deal or savings relative to a perceived reference price, thereby distinguishing it from objective pricing mechanisms through its reliance on cognitive appraisals of value.

13

Publications

827

Citations

30

Authors

29

Institutions

Publications per year

2017–2026

3

Authors

30

  1. NN
    Nada Nasr Bechwati

    Bentley University, United States

    2 publications · 311 citations

    2

    h-index

  2. MM
    Maureen Morrin

    Temple University, United States

    2 publications · 311 citations

    2

    h-index

  3. KY
    Katsutoshi Yada

    Kansai University, Japan

    1 publications · 15 citations

    1

    h-index

  4. MA
    Mark Armstrong

    University College London, United Kingdom

    1 publications · 20 citations

    1

    h-index

  5. CL
    Cheryl L. Buff

    Siena College, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 30

Venues

  1. Journal of Consumer Psychology

    2 publications · 551 citations

    2

    h-index

  2. Journal of Marketing Research

    1 publications · 21 citations

    1

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 35 citations

    1

    h-index

  4. The Qualitative Report

    1 publications · 11 citations

    1

    h-index

  5. British Journal of Urology

    1 publications · 24 citations

    1

    h-index

1–5