Free Pricing is a psychological pricing strategy that positions a product or service as having no monetary cost to the consumer, thereby leveraging cognitive biases and perceived value to increase attraction and consumption while distinguishing itself from nominal pricing tactics through the complete absence of stated price.
48
Publications
2.9K
Citations
102
Authors
66
Institutions
Publications per year
2017–2026
13
Parents
Publications
48
Free: the future of a radical price
Choice Reviews Online · 2009 · 377 citations
Free: The future of a radical price
Scott D Nason · Journal of Revenue and Pricing Management · 2010 · 309 citations
1–5 of 48
Authors
102
- DA
3
h-index
- NM
2
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- KS
2
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- ML
2
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- GN
2
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1–5 of 102
Institutions
66
Massachusetts Institute of Technology
Cambridge, United States
3 h-index
4 publications
718 citations
Duke University
Durham, United States
3 h-index
3 publications
656 citations
London School of Economics and Political Science
London, United Kingdom
2 h-index
2 publications
31 citations
University of Toronto
Toronto, Canada
2 h-index
2 publications
626 citations
University of California, Berkeley
Berkeley, United States
2 h-index
2 publications
88 citations
Georgia Institute of Technology
Atlanta, United States
2 h-index
4 publications
396 citations
Copenhagen Business School
Copenhagen, Denmark
2 h-index
2 publications
27 citations
Tianjin University
Tianjin, China
2 h-index
8 publications
128 citations
1–8 of 66
Venues
- SSRN Electronic Journal
Repository · 5 publications · 180 citations
5
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- Journal of Business Research
JBR · 2 publications · 34 citations
2
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- Choice Reviews Online
CRO · 2 publications · 398 citations
2
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- Journal of Retailing
2 publications · 49 citations
2
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- Management Science
1 publications · 14 citations
1
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1–5