Concepedia

Private Label Purchasing

Private Label Purchasing is a consumer behavior construct in retail market research that refers to the acquisition of products branded and sold exclusively by a retailer, distinguishing it from the purchase of national or branded manufacturer goods through its direct association with retailer-specific branding, pricing strategies, and perceived value propositions.

160

Publications

7.9K

Citations

348

Authors

202

Institutions

Publications per year

2017–2026

58

Parents

Publications

160

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Scott Burton, David R. Lichtenstein, Richard G. Netemeyer et al. · Journal of the Academy of Marketing Science · 1998 · 551 citations

, , +14

The effect of consumer price consciousness on private label purchase

Indrajit Sinha, Rajeev Batra · International Journal of Research in Marketing · 1999 · 388 citations

, , +14

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels, Jan‐Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 366 citations

, , +16

Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context

Byoungho Jin, Yong Gu Suh · Journal of Consumer Marketing · 2005 · 267 citations

, , +13

Determinants of store brand choice: a behavioral analysis

George Baltas · Journal of Product & Brand Management · 1997 · 266 citations

, , +17

1–5 of 160

Authors

348

  1. AT
    Anne ter Braak

    KU Leuven, Belgium

    4 publications · 220 citations

    4

    h-index

  2. MG
    Marnik G. Dekimpe

    Tilburg University, Netherlands

    4 publications · 211 citations

    4

    h-index

  3. RO
    Rainer Olbrich

    FernUniversität in Hagen, Germany

    3 publications · 152 citations

    3

    h-index

  4. JD
    Jean‐Pierre Dubé

    University of Chicago, United States

    3 publications · 140 citations

    3

    h-index

  5. JC
    Juan Carlos Gázquez‐Abad

    University of Almería, Spain

    3 publications · 56 citations

    3

    h-index

1–5 of 348

Institutions

202

  1. KU Leuven

    Leuven, Belgium

    8 h-index

    11 publications

    527 citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    8 h-index

    13 publications

    1.7K citations

  3. Tilburg University

    Tilburg, The Netherlands

    7 h-index

    11 publications

    531 citations

  4. University of Chicago

    Chicago, United States

    4 h-index

    8 publications

    336 citations

  5. The Ohio State University

    Columbus, United States

    3 h-index

    5 publications

    499 citations

  6. Université Fédérale de Toulouse Midi-Pyrénées

    Toulouse, France

    3 h-index

    4 publications

    226 citations

  7. University of Almería

    Almería, Spain

    3 h-index

    6 publications

    112 citations

  8. Universidad de Salamanca

    Salamanca, Spain

    3 h-index

    6 publications

    81 citations

1–8 of 202

Venues

  1. Journal of Retailing and Consumer Services

    14 publications · 570 citations

    13

    h-index

  2. British Food Journal

    7 publications · 189 citations

    7

    h-index

  3. Journal of Retailing

    6 publications · 248 citations

    6

    h-index

  4. 6

    h-index

  5. Journal of Product & Brand Management

    5 publications · 377 citations

    5

    h-index

1–5