Yong Gu Suh

Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context

Byoungho Jin, Yong Gu Suh · Journal of Consumer Marketing · 2005 · 267 citations

Business, Marketing, Marketing Management +13

Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality

Hee-Kyung Koh, Regina Burnasheva, Yong Gu Suh · Sustainability · 2022 · 144 citations · Full text

Business, Marketing, Marketing Management +10

Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality

Ji Wan Kim, Freddy Lee, Yong Gu Suh · Services Marketing Quarterly · 2015 · 94 citations

Business, Marketing, Marketing Management +15

Sense of community and social identity effect on brand love:<i>Based on the online communities of a luxury fashion brands</i>

Regina Burnasheva, Yong Gu Suh, Katherine Villalobos-Moron · Journal of Global Fashion Marketing · 2019 · 58 citations

Business, Marketing, Marketing Management +13

The influence of social media usage, self-image congruity and self-esteem on conspicuous online consumption among millennials

Regina Burnasheva, Yong Gu Suh · Asia Pacific Journal of Marketing and Logistics · 2020 · 54 citations

Social Sciences, Communication, Marketing +16