Concepedia

Ad Attention

Ad Attention is a psychological construct within advertising research that denotes the cognitive process by which consumers selectively focus on specific aspects of an advertisement, distinguishing it from related constructs through its emphasis on the initial detection and allocation of mental resources to ad-related stimuli.

315

Publications

24.8K

Citations

697

Authors

373

Institutions

Publications per year

2017–2026

99

Parents

Publications

315

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Rik Pieters, Michel Wedel · Journal of Marketing · 2004 · 1K citations

, , +17

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Bartosz W. Wojdynski, Nathaniel Evans · Journal of Advertising · 2015 · 600 citations

, , +17

Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

Thomas J. Olney, Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1991 · 559 citations

, , +17

AD SKEPTICISM: The Consequences of Disbelief

Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan · Journal of Advertising · 2005 · 531 citations

, , +17

When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

Margaret C. Campbell · Journal of Consumer Psychology · 1995 · 526 citations

, , +16

1–5 of 315

Authors

697

  1. RP
    Rik Pieters

    Tilburg University, Netherlands

    14 publications · 4.3K citations

    14

    h-index

  2. MW
    Michel Wedel

    University of Groningen, Netherlands

    13 publications · 4.2K citations

    13

    h-index

  3. SB
    Steven Bellman

    Murdoch University, Australia

    7 publications · 276 citations

    7

    h-index

  4. DV
    D. Varan

    Murdoch University, Australia

    6 publications · 203 citations

    6

    h-index

  5. RG
    Robert G. Heath

    Tulane University, United States

    5 publications · 460 citations

    5

    h-index

1–5 of 697

Institutions

373

  1. Tilburg University

    Tilburg, The Netherlands

    14 h-index

    15 publications

    4.8K citations

  2. University of Minnesota

    Minneapolis, United States

    10 h-index

    12 publications

    1.1K citations

  3. University of Maryland, College Park

    College Park, United States

    10 h-index

    12 publications

    2.4K citations

  4. University of Amsterdam

    Amsterdam, The Netherlands

    8 h-index

    17 publications

    1.4K citations

  5. University of South Australia

    Adelaide, Australia

    7 h-index

    16 publications

    671 citations

  6. University of Illinois Urbana-Champaign

    Urbana, United States

    6 h-index

    9 publications

    448 citations

  7. University of Michigan

    Ann Arbor, United States

    6 h-index

    7 publications

    2.3K citations

  8. University of Bath

    Bath, United Kingdom

    5 h-index

    6 publications

    570 citations

1–8 of 373

Venues

  1. Journal of Advertising

    35 publications · 4.5K citations

    29

    h-index

  2. Journal of Advertising Research

    JAR · 27 publications · 1.6K citations

    24

    h-index

  3. Journal of Marketing Research

    15 publications · 1.9K citations

    14

    h-index

  4. International Journal of Advertising

    IJA · 15 publications · 736 citations

    13

    h-index

  5. Psychology and Marketing

    15 publications · 596 citations

    12

    h-index

1–5