Concepedia

Thomas J. Olney

TJ

4

Publications

649

Citations

4

H-Index

1991

Active since

Affiliations

Western Washington University(Current)

Thomas J. Olney is an author at Western Washington University specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchEnvironmental PolicyTourismRecyclingPsychologyEngineeringGreenwashing

Publications per year

1991–1997

4

Publications

4

Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

Thomas J. Olney, Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1991 · 557 citations

Commitment Approach to Motivating Community Recycling: New Zealand Curbside Trial

Wendy Bryce, Rachel Day, Thomas J. Olney · Journal of Consumer Affairs · 1997 · 45 citations

Program Implementation, Engineering, Sustainable Development +21

Romanticism and wanderlust: An effect of personality on consumer preferences

Morris B. Holbrook, Thomas J. Olney · Psychology and Marketing · 1995 · 36 citations

Tourism Management, Behavioral Decision Making, Consumer Study +19

Consumer Responses to Environmentally Based Product Claims

Thomas J. Olney, Wendy Bryce · ACR North American Advances · 1991 · 11 citations

Greenwashing, Green Marketing, Sustainable Marketing +8

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