Concepedia

Wendy Bryce

WB

6

Publications

174

Citations

6

H-Index

1986

Active since

Affiliations

Western Washington University(Current)

Wendy Bryce is an author at Western Washington University specializing in consumer research, management, and arts.

Top concepts

ManagementConsumer ResearchArtsMarketingCultureTelevisionAdvertisingMedia StudiesPopular CultureConsumer Culture

Publications per year

1986–1997

6

Publications

6

Christmas shopping scenes: From modern miracle to postmodern mall

Russell W. Belk, Wendy Bryce · International Journal of Research in Marketing · 1993 · 59 citations

Fashion, Education, Public Display +4

Commitment Approach to Motivating Community Recycling: New Zealand Curbside Trial

Wendy Bryce, Rachel Day, Thomas J. Olney · Journal of Consumer Affairs · 1997 · 45 citations

Program Implementation, Engineering, Sustainable Development +21

Materialism and Individual Determinism in U.S. and Japanese Print and Television Advertising

Russell W. Belk, Wendy Bryce · ACR North American Advances · 1986 · 24 citations

Television Advertising, Culture, Advertising +15

GENDER DIFFERENCES IN CONSUMPTION ASPIRATIONS: A CROSS-CULTURAL APPRAISAL

Wendy Bryce, T. T. Olney · Social Behavior and Personality An International Journal · 1991 · 19 citations · Full text

Quality Of Life, Social Identity, Culture +15

Hearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television Advertising

Wendy Bryce, Richard F. Yalch · Journal of Current Issues & Research in Advertising · 1993 · 16 citations

Targeted Advertising, Picture Superiority Effect, Consumer Research +21

Rows per page

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