Concepedia

Richard F. Yalch

RF

Statistics

Publications

25

Citations

2.3K

H-Index

19

Active since

1976

Affiliations

University of Washington(Current)

Seattle University

Georgetown University

Richard F. Yalch is an author at University of Washington specializing in marketing, business, and psychology.

Publications per year

1976–2019

25

Publications

25

The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Richard F. Yalch, Eric R. Spangenberg · Journal of Business Research · 2000 · 491 citations

Business, Marketing, Retail Management +12

Effects of Store Music on Shopping Behavior

Richard F. Yalch, Eric R. Spangenberg · Journal of Consumer Marketing · 1990 · 424 citations

Business, Marketing, Retail Management +17

Cognitive and Affective Responses to Advertising

Richard F. Yalch, Patricia Cafferata, Alice M. Tybout · Journal of Marketing Research · 1990 · 218 citations

Business, Marketing, Psychology +12

The Effect of Numbers on the Route to Persuasion

Richard F. Yalch, Rebecca Elmore-Yalch · Journal of Consumer Research · 1984 · 188 citations

Social Sciences, Communication, Psychology +14

Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans.

Richard F. Yalch · Journal of Applied Psychology · 1991 · 178 citations

Business, Communication, Marketing +16

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