Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans.

Effects of message repetition and position on cognitive response, recall, and persuasion.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1979 · 779 citations

Social Sciences, Psychology, Social Psychology +12

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young · Journal of Marketing Research · 1986 · 631 citations

Business, Marketing, Marketing Management +14

Different ways to cue a coherent memory system: A theory for episodic, semantic, and procedural tasks.

Michael S. Humphreys, John Bain, Ray Pike · Psychological Review · 1989 · 516 citations

Social Sciences, Neuroscience, Psychology +14

Mnemonic Devices: Classification, Characteristics, and Criteria

Francis S. Bellezza · Review of Educational Research · 1981 · 305 citations

Social Sciences, Educational Psychology, Psychology +7

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Punam Anand, Brian Sternthal · Journal of Marketing Research · 1990 · 272 citations

Business, Marketing, Marketing Management +16