Concepedia
Statistics
Publications
1
Citations
218
H-Index
Active since
1990
Patricia Cafferata is an author specializing in advertising strategy, cognitive response to advertising, and psychology.
Publications per year
1990–1990
Cognitive and Affective Responses to Advertising
Richard F. Yalch, Patricia Cafferata, Alice M. Tybout · Journal of Marketing Research · 1990 · 218 citations
Business, Marketing, Psychology +12
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