Statistics
Publications
9
Citations
1.1K
H-Index
9
Active since
2010
Thales Teixeira is an author at Harvard University specializing in consumer behavior, business, and advertising.
Publications per year
2010–2019
9
9
Television Advertising and Online Shopping
Jūra Liaukonytė, Thales Teixeira, Kenneth C. Wilbur · Marketing Science · 2015 · 159 citations
Video Content Marketing: The Making of Clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira et al. · Journal of Marketing · 2018 · 142 citations
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