Concepedia

Author

Savannah Wei Shi

Santa Clara UniversityORCID

Also Known As

Savannah Wei Shi

25

Publications

529

Citations

8

H-Index

53

Concepts

All Affiliations

Santa Clara UniversityUniversity of Maryland, College Park
SW

About

Savannah Wei Shi is an author at Santa Clara University specializing in management, marketing, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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7

478

2

Business

4

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151

3

Arts

1

1

133

4

Engineering

1

1

25

5

Social Sciences

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169

Savannah Wei Shi

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8

Publications

504

Citations

8

H-Index

YearCitations

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data

Savannah Wei Shi, Michel Wedel, F. G. M. Pieters

Management Science

2012

169

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira,

Journal of Marketing

2018

133

From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

Savannah Wei Shi, Mu Xia, Yun Huang

International Journal of Electronic Commerce

2015

62

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Savannah Wei Shi, Jie Zhang

Marketing Science

2014

46

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Savannah Wei Shi, Kirthi Kalyanam

Journal of Interactive Marketing

2018

26

The Path to Click: Are You on It?

Savannah Wei Shi, Michael Trusov

Marketing Science

2020

25

Crowdfunding: Designing an effective reward structure

Savannah Wei Shi

International Journal of Market Research

2018

24

Would you Snap up the Deal?: A Study of Consumer Behaviour under Flash Sales

Savannah Wei Shi, Ming Chen

International Journal of Market Research

2015

19

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