Savannah Wei Shi

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data

Savannah Wei Shi, Michel Wedel, F. G. M. Pieters · Management Science · 2012 · 173 citations

Business, Marketing, Marketing Management +14

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira et al. · Journal of Marketing · 2018 · 142 citations

Business, Marketing, Marketing Management +13

From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

Savannah Wei Shi, Mu Xia, Yun Huang · International Journal of Electronic Commerce · 2015 · 63 citations

Business, Marketing, Strategic Management +15

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Savannah Wei Shi, Jie Zhang · Marketing Science · 2014 · 48 citations

Business, Marketing, Retail Management +17

The Path to Click: Are You on It?

Savannah Wei Shi, Michael Trusov · Marketing Science · 2020 · 27 citations

Business, Marketing, Eye Movements +15