Concepedia

D. Varan

DV

Statistics

Publications

33

Citations

1.4K

H-Index

20

Active since

1998

Affiliations

Murdoch University(Current)

University of South Australia

RMIT University

The University of Western Australia

Television Research Institute

D. Varan is an author at Murdoch University specializing in advertising, marketing, and advertising psychology.

Publications per year

1998–2022

33

Publications

33

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 465 citations

Business, Marketing, Marketing Management +12

How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?

D. Varan, Annie Lang, Patrick Barwise et al. · Journal of Advertising Research · 2015 · 79 citations · Full text

Business, Marketing, Neuroscience +8

The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames

Steven Bellman, Anna Kemp, Hanadi Haddad et al. · Computers in Human Behavior · 2014 · 75 citations

Social Sciences, Communication, Advertising +9

The Residual Impact of Avoided Television Advertising

Steven Bellman, A. Schweda, D. Varan · Journal of Advertising · 2010 · 68 citations

Social Sciences, Marketing, Psychology +14

Using the P3a to gauge automatic attention to interactive television advertising

Shiree Treleaven-Hassard, Joshua Gold, Steven Bellman et al. · Journal of Economic Psychology · 2010 · 59 citations

Social Sciences, Communication, Marketing +14

1–5 of 33