Concepedia

A. Schweda

AS

Statistics

Publications

8

Citations

304

H-Index

8

Active since

2009

Affiliations

Murdoch University(Current)

Television Research Institute

A. Schweda is an author at Murdoch University specializing in television audiences, social sciences, and communication.

Publications per year

2009–2011

8

Publications

8

The Residual Impact of Avoided Television Advertising

Steven Bellman, A. Schweda, D. Varan · Journal of Advertising · 2010 · 68 citations

Social Sciences, Marketing, Psychology +14

Using the P3a to gauge automatic attention to interactive television advertising

Shiree Treleaven-Hassard, Joshua Gold, Steven Bellman et al. · Journal of Economic Psychology · 2010 · 59 citations

Social Sciences, Communication, Marketing +14

Viewing Angle Matters-Screen Type Does Not

Steven Bellman, A. Schweda, D. Varan · Journal of Communication · 2009 · 57 citations

Social Sciences, Communication, Audience Studies +7

A Comparison of Three Interactive Television AD Formats

Steven Bellman, A. Schweda, D. Varan · Journal of Interactive Advertising · 2009 · 40 citations

Business, Communication, Marketing +17

How coviewing reduces the effectiveness of TV advertising

Steven Bellman, John R. Rossiter, A. Schweda et al. · Journal of Marketing Communications · 2011 · 34 citations

Social Sciences, Communication, Marketing +16

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