Concepedia

Hanadi Haddad

HH

3

Publications

106

Citations

3

H-Index

2010

Active since

Affiliations

Murdoch University(Current)

Hanadi Haddad is an author at Murdoch University specializing in interactive marketing, advertising, and communication.

ORCID

Top concepts

Publications per year

2010–2014

3

Publications

3

The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames

Steven Bellman, Anna Kemp, Hanadi Haddad et al. · Computers in Human Behavior · 2014 · 74 citations

, , +12

The Realism Continuum, Representation and Perception

Stuart Medley, Hanadi Haddad · The International Journal of the Image · 2011 · 22 citations

, , +19

Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance

Steven Bellman, Hanadi Haddad, D. Varan · Journal of Advertising Research · 2010 · 10 citations

, , +14

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