Digital Marketing

Digital Marketing is marketing conducted through digital channels and internet-based technologies to reach, engage, attract, and transact with consumers.

7.2K

Publications

544K

Citations

15.4K

Authors

3.8K

Institutions

Publications per year

2017–2026

Parents

MarketingMarketing Management

Children

Affiliate MarketingContent MarketingConversion Rate OptimizationDigital AdvertisingDisplay AdvertisingE-commerce MarketingEmail MarketingInfluencer MarketingLead GenerationMarketing Automation

Publications

7.2K

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

Business, Marketing, Marketing Management +16

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.9K citations

Social Sciences, Marketing, Marketing Management +13

Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services

Kevin B. Wright · Journal of Computer-Mediated Communication · 2006 · 2.5K citations

Business, Management Information Systems, Marketing +16

1–5 of 7.2K

Authors

15.4K

YK
Yogesh K. Dwivedi
Swansea University, United Kingdom
24 publications · 4.3K citations
21
h-index
LP
Leyland Pitt
Simon Fraser University, Canada
21 publications · 1.5K citations
19
h-index
CE
Catherine E. Tucker
Massachusetts Institute of Technology, United States
17 publications · 2.7K citations
15
h-index
DG
Dhruv Grewal
Babson College, United States
13 publications · 5.4K citations
13
h-index
HK
Heikki Karjaluoto
University of Jyväskylä, Finland
14 publications · 1.7K citations
13
h-index

1–5 of 15.4K

Institutions

3.8K

1–8 of 3.8K

Venues

Journal of Business Research
JBR · 251 publications · 32.7K citations
94
h-index
Journal of Retailing and Consumer Services
193 publications · 23.6K citations
84
h-index
Computers in Human Behavior
119 publications · 17.3K citations
75
h-index
Journal of Interactive Marketing
JIM · 107 publications · 29.8K citations
69
h-index
International Journal of Information Management
63 publications · 10.4K citations
51
h-index

1–5

See also Digital Marketing
Core Channels	Social Media Search Engine Optimization Mobile Application Development
Core Methods	Mobile Marketing Content Marketing Search Engine Marketing Social Media Marketing Web Analytics Email Marketing Pay-per-click Advertising Display Advertising Data Analytics A/b Testing Digital Media Planning Targeting
Metrics	Customer Lifetime Value Conversion Rates Email Click-through Rates Return On Investment Email Open Rates
Tools	Social Media Platforms Customer Relationship Management Digital Advertising Marketing Automation Content Management Systems