Marketing Theory: Experience Marketing and Experiential Marketing

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Flow: The Psychology of Optimal Experience

Philip H. Mirvis, Michael Csikszentmihalyi · Academy of Management Review · 1991 · 3.6K citations

Social Sciences, Psychology, Social Psychology +5

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · Journal of Retailing · 2009 · 3K citations

Business, Marketing, Marketing Management +13

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

Business, Marketing, Marketing Management +17

Experiential Marketing

Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations

Business, Marketing, Marketing Management +17