Concepedia

Experience Strategy

Experience Strategy is a normative framework within the domain of Design Strategy that prescribes the systematic orchestration of user interactions, touchpoints, and contextual elements to generate cohesive, meaningful, and differentiated experiential outcomes aligned with organizational goals and user needs.

38

Publications

2.4K

Citations

76

Authors

42

Institutions

Publications per year

2017–2026

11

Parents

Publications

38

Welcome to the experience economy.

B. Joseph Pine, James H. Gilmore · PubMed · 1998 · 2.5K citations

, , +13

The Experience Economy and Commercial Experiences

Susanne H.G. Poulsson, Sudhir H. Kalé · The Marketing Review · 2004 · 309 citations

, , +13

Conceptualizing and measuring experience quality: the customer's perspective

Ting-Yueh Chang, Shun‐Ching Horng · Service Industries Journal · 2010 · 263 citations

, , +11

Diagnosing the Experience Curve

George S. Day, David B. Montgomery · Journal of Marketing · 1983 · 202 citations

, , +11

A leader's guide to innovation in the experience economy

B. Joseph Pine, James H. Gilmore · Strategy and Leadership · 2014 · 152 citations

, , +14

1–5 of 38

Authors

76

  1. WB
    Wided Batat

    Université Claude Bernard Lyon 1, France

    2 publications · 202 citations

    2

    h-index

  2. DB
    David B. Montgomery

    Stanford University, United States

    2 publications · 279 citations

    2

    h-index

  3. GS
    George S. Day

    University of Pennsylvania, United States

    2 publications · 279 citations

    2

    h-index

  4. JH
    James H. Gilmore

    Harvard University Press, United States

    1 publications · 152 citations

    1

    h-index

  5. TP
    Tonino Pencarelli

    University of Urbino, Italy

    1 publications · 16 citations

    1

    h-index

1–5 of 76

Institutions

42

  1. École de management de Lyon

    Lyon, France

    2 h-index

    2 publications

    202 citations

  2. Cornell University

    Ithaca, United States

    2 h-index

    3 publications

    238 citations

  3. Université Claude Bernard Lyon 1

    Villeurbanne, France

    2 h-index

    2 publications

    202 citations

  4. EM Normandie Business School

    Le Havre, France

    2 h-index

    2 publications

    202 citations

  5. American Marketing Association

    Chicago, United States

    2 h-index

    4 publications

    558 citations

  6. Métis-Lab

    Le Havre, France

    2 h-index

    2 publications

    202 citations

  7. IBM (United States)

    Armonk, United States

    1 h-index

    1 publications

    41 citations

  8. Hanken School of Economics

    Helsinki, Finland

    1 h-index

    2 publications

    36 citations

1–8 of 42

Venues

  1. Service Industries Journal

    2 publications · 385 citations

    2

    h-index

  2. Journal of Strategic Marketing

    2 publications · 202 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 279 citations

    2

    h-index

  4. Design Management Journal (Former Series)

    1 publications · 114 citations

    1

    h-index

  5. Journal of Product Innovation Management

    1 publications · 17 citations

    1

    h-index

1–5