Wided Batat

How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences

Wided Batat · Technological Forecasting and Social Change · 2021 · 181 citations · Full text

Management, Hospitality Management, Guest Experience Management +11

The experiential pleasure of food: A savoring journey to food well-being

Wided Batat, Paula C. Peter, Emily M. Moscato et al. · Journal of Business Research · 2018 · 158 citations

Social Sciences, Nutrition, Nutritional Sciences +13

What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework

Wided Batat · Journal of Strategic Marketing · 2022 · 147 citations

Business, Marketing, Marketing Management +17

Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations

Wided Batat · Journal of Retailing and Consumer Services · 2020 · 146 citations

Management, Food Science, Sustainability Management +12

The role of luxury gastronomy in culinary tourism: An ethnographic study of <scp>Michelin‐Starred</scp> restaurants in France

Wided Batat · International Journal of Tourism Research · 2020 · 116 citations

Management, Hospitality Management, Tourism Management +13