Concepedia

Shun‐Ching Horng

SH

Statistics

Publications

2

Citations

299

H-Index

2

Active since

2010

Affiliations

National Chengchi University(Current)

Shun‐Ching Horng is an author at National Chengchi University specializing in business strategy, brand building, and brand strategy.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBusiness StrategyConsumer ResearchMarketing InsightsEducationBrand Equity

Publications per year

2010–2015

2

Publications

2

Conceptualizing and measuring experience quality: the customer's perspective

Ting-Yueh Chang, Shun‐Ching Horng · Service Industries Journal · 2010 · 260 citations

Customer Experience, Customer Satisfaction, Brand Strategy +16

Exploring Green Brand Associations through a Network Analysis Approach

Hui‐Ju Wang, Shun‐Ching Horng · Psychology and Marketing · 2015 · 39 citations

Green Marketing, Consumer Research, Brand Strategy +18

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