Concepedia

Ting-Yueh Chang

TC

Statistics

Publications

3

Citations

288

H-Index

3

Active since

2010

Affiliations

Southern Taiwan University of Science and Technology(Current)

Ting-Yueh Chang is an author at Southern Taiwan University of Science and Technology specializing in marketing insights, business strategy, and marketing management.

Top concepts

Publications per year

2010–2022

3

Publications

3

Conceptualizing and measuring experience quality: the customer's perspective

Ting-Yueh Chang, Shun‐Ching Horng · Service Industries Journal · 2010 · 260 citations

, , +16

What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment

Lan-Anh Phan Tran, Ting-Yueh Chang · Journal of Quality Assurance in Hospitality & Tourism · 2022 · 18 citations

Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience

Lan-Anh Phan Tran, Ting-Yueh Chang · International Journal of Hospitality & Tourism Administration · 2022 · 10 citations

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