Lan-Anh Phan Tran

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Active since

2022

Affiliations

Southern Taiwan University of Science and Technology(Current)

Lan-Anh Phan Tran is an author at Southern Taiwan University of Science and Technology specializing in marketing, marketing management, and mobile context.

ORCID

Publications per year

2022–2022

Publications

What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment

Lan-Anh Phan Tran, Ting-Yueh Chang · Journal of Quality Assurance in Hospitality & Tourism · 2022 · 18 citations

Business, Marketing, Marketing Management +13

Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience

Lan-Anh Phan Tran, Ting-Yueh Chang · International Journal of Hospitality & Tourism Administration · 2022 · 12 citations

Business, Marketing, Marketing Management +12

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