Concepedia

Hui‐Ju Wang

HW

Statistics

Publications

12

Citations

592

H-Index

11

Active since

2012

Affiliations

Fo Guang University(Current)

National Dong Hwa University

National Chengchi University

National Taiwan Ocean University

Hui‐Ju Wang is an author at Fo Guang University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand EquityBrand AwarenessBrand ManagementPublic PolicyBrand StrategyGreen MarketingBrand Development

Publications per year

2012–2022

12

Publications

12

Adoption of open government data among government agencies

Hui‐Ju Wang, Jin Lo · Government Information Quarterly · 2016 · 232 citations

Open Data, Public Policy, Management +6

Determinants of consumers’ purchase behaviour towards green brands

Hui‐Ju Wang · Service Industries Journal · 2017 · 68 citations

Factors Influencing the Adoption of Open Government Data at the Firm Level

Hui‐Ju Wang, Jin Lo · IEEE Transactions on Engineering Management · 2019 · 53 citations

Business Intelligence, Technology Adoption, Innovation Management +22

Green city branding: perceptions of multiple stakeholders

Hui‐Ju Wang · Journal of Product & Brand Management · 2019 · 50 citations

Green Marketing, Tourism Supply, Brand Strategy +20

Exploring Green Brand Associations through a Network Analysis Approach

Hui‐Ju Wang, Shun‐Ching Horng · Psychology and Marketing · 2015 · 39 citations

Green Marketing, Consumer Research, Brand Strategy +18

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