James H. Gilmore

Statistics

Publications

Citations

4.4K

H-Index

Active since

1998

Affiliations

Harvard University Press(Current)

Health Strat (Kenya)

James H. Gilmore is an author at Harvard University Press specializing in customer experience management, strategic marketing, and marketing strategy.

Publications per year

1998–2016

Publications

Welcome to the experience economy.

B. Joseph Pine, James H. Gilmore · PubMed · 1998 · 2.5K citations

Business, Strategic Management, Strategy +13

The four faces of mass customization.

James H. Gilmore, B. Joseph Pine · PubMed · 1998 · 922 citations

Management, Operations Management, Strategic Management +16

Differentiating hospitality operations via experiences: why selling services is not enough

James H. Gilmore · Cornell Hotel and Restaurant Administration Quarterly · 2002 · 334 citations

Management, Hospitality Management, Operations Management +11

Customer experience places: the new offering frontier

James H. Gilmore, B. Joseph Pine · Strategy and Leadership · 2002 · 248 citations

Business, Marketing, Marketing Management +13

A leader's guide to innovation in the experience economy

B. Joseph Pine, James H. Gilmore · Strategy and Leadership · 2014 · 152 citations

Management, Innovation Management, Strategic Management +14

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