Concepedia

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality

Julian Ming-Sung Cheng, Edward Wang, Julia Ying-Chao Lin, Lily S.L. Chen, Wen‐Hsien Huang

Journal of Retailing and Consumer Services · 2007 · 37 citations · 62 references

DOI

Concepts

References

62

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

, , +17

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

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Multivariate Data Analysis with Readings.

I. T. Jolliffe, Joseph F. Hair, Rolph E. Anderson et al. · Journal of the Royal Statistical Society Series A (Statistics in Society) · 1988 · 5.1K citations

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Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

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Brand Equity as a Signaling Phenomenon

Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology · 1998 · 1.9K citations

, , +8