Concepedia

Purchase Risk Perception

Purchase Risk Perception is a cognitive construct in organizational buying behavior that represents the perceived uncertainty and potential negative consequences associated with a procurement decision, distinguishing it from related risk assessments by focusing specifically on the buyer's subjective evaluation of financial, performance, and supplier-related risks inherent in the purchase.

176

Publications

17.2K

Citations

385

Authors

213

Institutions

Publications per year

2017–2026

41

Variants

Perceived Purchase Risk

Parents

Publications

176

Consumer patronage and risk perceptions in Internet shopping

Sandra Forsythe, Bo Shi · Journal of Business Research · 2003 · 1.4K citations

, , +16

Consumer Rankings of Risk Reduction Methods

Ted Roselius · Journal of Marketing · 1971 · 1.1K citations

, , +17

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Dhruv Grewal, Jerry B. Gotlieb, Howard Marmorstein · Journal of Consumer Research · 1994 · 787 citations

, , +15

Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping

Donald F. Cox, Stuart U. Rich · Journal of Marketing Research · 1964 · 784 citations

, , +16

Components of perceived risk in product purchase: A cross-validation.

Leon B. Kaplan, George J. Szybillo, Jacob Jacoby · Journal of Applied Psychology · 1974 · 687 citations

, , +14

1–5 of 176

Authors

385

  1. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    9 publications · 634 citations

    9

    h-index

  2. KE
    Kenneth E. Clow

    University of Louisiana at Monroe, United States

    5 publications · 242 citations

    5

    h-index

  3. VM
    V‐W. Mitchell

    Manchester School of Architecture, United Kingdom

    3 publications · 662 citations

    3

    h-index

  4. MG
    Michael Greatorex

    Manchester School of Architecture, United Kingdom

    3 publications · 654 citations

    3

    h-index

  5. SF
    Sandra Forsythe

    Auburn University, United States

    3 publications · 1.9K citations

    3

    h-index

1–5 of 385

Institutions

213

  1. Manchester School of Architecture

    Manchester, United Kingdom

    7 h-index

    10 publications

    1.4K citations

  2. The Ohio State University

    Columbus, United States

    5 h-index

    5 publications

    507 citations

  3. The University of Adelaide

    Adelaide, Australia

    4 h-index

    5 publications

    394 citations

  4. Oklahoma State University Oklahoma City

    Oklahoma City, United States

    3 h-index

    5 publications

    513 citations

  5. Oklahoma State University

    Stillwater, United States

    3 h-index

    7 publications

    904 citations

  6. University of Mississippi

    Oxford, United States

    3 h-index

    5 publications

    266 citations

  7. Pittsburg State University

    Pittsburg, United States

    3 h-index

    5 publications

    325 citations

  8. Colorado State University

    Fort Collins, United States

    3 h-index

    3 publications

    1.7K citations

1–8 of 213

Venues

  1. Journal of Retailing and Consumer Services

    7 publications · 1.2K citations

    7

    h-index

  2. European Journal of Marketing

    EJM · 5 publications · 535 citations

    5

    h-index

  3. Journal of Marketing Management

    MM · 5 publications · 196 citations

    5

    h-index

  4. Industrial Marketing Management

    5 publications · 266 citations

    5

    h-index

  5. Journal of Marketing Research

    5 publications · 1.4K citations

    5

    h-index

1–5