Statistics
Publications
8
Citations
1.2K
H-Index
8
Active since
1992
Affiliations
V‐W. Mitchell is an author at Manchester School of Architecture specializing in marketing, business, and consumer risk perception.
Publications per year
1992–1998
8
8
A role for consumer risk perceptions in grocery retailing
V‐W. Mitchell · British Food Journal · 1998 · 196 citations
1–5 of 8