Sales Operations

Sales Operations is a strategic function within sales management that systematically optimizes the processes, tools, and analytics supporting sales effectiveness and efficiency, thereby enabling scalable and data-driven decision-making across the sales organization.

595

Publications

36.1K

Citations

1K

Authors

486

Institutions

Publications per year

2017–2026

132

Authors

1K

  1. DW
    David W. Cravens

    Texas Christian University, United States

    25 publications · 2.4K citations

    22

    h-index

  2. NF
    Nigel F. Piercy

    Cardiff University, United Kingdom

    19 publications · 1.1K citations

    18

    h-index

  3. AA
    Andris A. Zoltners

    Northwestern University, United States

    15 publications · 1.5K citations

    15

    h-index

  4. WC
    William C. Moncrief

    Texas Christian University, United States

    10 publications · 941 citations

    10

    h-index

  5. AS
    Arun Sharma

    University of Miami, United States

    9 publications · 1.4K citations

    9

    h-index

1–5 of 1K

Venues

  1. Journal of Personal Selling and Sales Management

    JPSSM · 92 publications · 6.3K citations

    45

    h-index

  2. Industrial Marketing Management

    78 publications · 4.8K citations

    35

    h-index

  3. Journal of the Academy of Marketing Science

    24 publications · 1.9K citations

    21

    h-index

  4. Journal of Marketing Research

    22 publications · 1.5K citations

    20

    h-index

  5. Journal of Marketing

    JM · 31 publications · 4.8K citations

    20

    h-index

1–5