Statistics
Publications
35
Citations
2.8K
H-Index
28
Active since
1975
Andris A. Zoltners is an author at Northwestern University specializing in management, sales management, and sales operations.
Publications per year
1975–2021
35
35
The Multiple-Choice Knapsack Problem
Prabhakant Sinha, Andris A. Zoltners · Operations Research · 1979 · 375 citations
Sales and Marketing Integration: A Proposed Framework
Dominique Rouziès, Erin Anderson, Ajay K. Kohli et al. · Journal of Personal Selling and Sales Management · 2005 · 249 citations · Full text
Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model
Minhi Hahn, Se-Hoon Park, Lakshman Krishnamurthi et al. · Marketing Science · 1994 · 145 citations
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