Concepedia

Prabhakant Sinha

PS

Statistics

Publications

22

Citations

1.6K

H-Index

20

Active since

1974

Affiliations

Northwestern University(Current)

University of Georgia

University of Massachusetts Amherst

University of Florida

University of Pennsylvania

Prabhakant Sinha is an author at Northwestern University specializing in sales management, management, and business.

Publications per year

1974–2021

22

Publications

22

The Multiple-Choice Knapsack Problem

Prabhakant Sinha, Andris A. Zoltners · Operations Research · 1979 · 375 citations

Natural Sciences, Computer Science, Mathematics +17

Sales Force Effectiveness: A Framework for Researchers and Practitioners

Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer · Journal of Personal Selling and Sales Management · 2008 · 173 citations

Management, Marketing, Marketing Management +17

The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation

Andris A. Zoltners, Prabhakant Sinha · Marketing Science · 2005 · 105 citations

Management, Information Systems, Management Information Systems +14

Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability

Murali K. Mantrala, Prabhakant Sinha, Andris A. Zoltners · Journal of Marketing Research · 1992 · 92 citations

Management, Marketing, Marketing Management +13

Integer Programming Models for Sales Resource Allocation

Andris A. Zoltners, Prabhakant Sinha · Management Science · 1980 · 91 citations

Management, Marketing Management, Operations Management +13

1–5 of 22