Minhi Hahn - Concepedia

Author

Minhi Hahn

Korea Advanced Institute of Science and Technology

Also Known As

Minhi Hahn

Publications

903

Citations

H-Index

Concepts

All Affiliations

Korea Advanced Institute of Science and Technology Hallym University Medical Center

About

Minhi Hahn is an author at Korea Advanced Institute of Science and Technology specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	12	854
2	Business	7	7	305
3	Arts	3	3	273
4	Engineering	1	1	35
5	Health Sciences	1	1	22

Minhi Hahn

Publications

866

Citations

H-Index

Page 1

	Year	Citations
Effects of perceived behavioral control on the consumer usage intention of e-coupons Hyunmo Kang, Minhi Hahn, David Fortin, Psychology and Marketing Customer SatisfactionBehavioral Decision MakingConsumer StudyConsumer ResearchSocial Influence	2006	243
The effects of time pressure and information load on decision quality Minhi Hahn, Robert Lawson, Young Gyu Lee Psychology and Marketing Consumer UncertaintyBehavioral Decision MakingConsumer ResearchConsumer Information OverloadDecision Analysis	1992	159
Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model Minhi Hahn, Se-Hoon Park, Lakshman Krishnamurthi, Marketing Science Marketing AnalyticsConsumer ResearchCommunicationSegment Trial-repeat ModelMarket Analysis	1994	145
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective Minhi Hahn, Insuk Hwang Psychology and Marketing MusicFamiliar MusicAdvertisingInteractive MarketingTargeted Advertising	1999	79
Pulsing in a Discrete Model of Advertising Competition Sehoon Park, Minhi Hahn Journal of Marketing Research EconomicsAdvertisingInteractive MarketingAdvertising CompetitionManagement	1991	46
Advertising Cost Interactions and the Optimality of Pulsing Minhi Hahn, Jin-Sok Hyun Management Science MarketingEconomicsDynamic PricingAdvertisingOptimal Advertising Policy	1991	42
Network externality and future usage of Internet services Sung Yong Chun, Minhi Hahn Internet Research Customer SatisfactionEngineeringOnline CommunicationNetwork AnalysisCommunication	2007	35
Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers? Jooyoung Lim, Minhi Hahn Journal of Business Research MarketingPublic PolicyBehavioral Decision MakingRegulatory FocusConsumer Issue	2019	23
The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products Jun San Kim, Minhi Hahn, Yeosun Yoon Psychology and Marketing Customer SatisfactionConsumer UncertaintyHigh‐pns ConsumersConsumer StudyConsumer Research	2015	22
Pulsing in a Discrete Model of Advertising Competition Sehoon Park, Minhi Hahn Journal of Marketing Research EconomicsAdvertisingInteractive MarketingAdvertising CompetitionManagement	1991	22

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