Concepedia

Minhi Hahn

MH

13

Publications

866

Citations

12

H-Index

1991

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Hallym University Medical Center

Minhi Hahn is an author at Korea Advanced Institute of Science and Technology specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessAdvertisingConsumer ResearchEconomicsCommunicationConsumer BehaviorBehavioral Decision Making

Publications per year

1991–2019

13

Publications

13

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Hyunmo Kang, Minhi Hahn, David Fortin et al. · Psychology and Marketing · 2006 · 243 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +24

The effects of time pressure and information load on decision quality

Minhi Hahn, Robert Lawson, Young Gyu Lee · Psychology and Marketing · 1992 · 159 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +20

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Minhi Hahn, Se-Hoon Park, Lakshman Krishnamurthi et al. · Marketing Science · 1994 · 145 citations

Marketing Analytics, Consumer Research, Communication +19

Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Minhi Hahn, Insuk Hwang · Psychology and Marketing · 1999 · 79 citations

Music, Familiar Music, Advertising +15

Pulsing in a Discrete Model of Advertising Competition

Sehoon Park, Minhi Hahn · Journal of Marketing Research · 1991 · 46 citations

Economics, Advertising, Interactive Marketing +12

Rows per page

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