David Fortin

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Hyunmo Kang, Minhi Hahn, David Fortin et al. · Psychology and Marketing · 2006 · 245 citations

Business, Communication, Marketing +16

Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers

David Fortin · Psychology and Marketing · 2000 · 116 citations

Business, Marketing, Marketing Management +11

Consumer acceptance of genetically modified foods in New Zealand

David Fortin, Michelle Renton · British Food Journal · 2003 · 67 citations

Agriculture, Food Science, Marketing +14

The first decade: emerging issues of the twenty‐first century in consumer marketing

David Fortin, Mark Uncles · Journal of Consumer Marketing · 2011 · 39 citations

Social Sciences, Marketing, Marketing Management +10

Emerging issues in electronic marketing: thinking outside the square

David Fortin, Ruby Roy Dholakia, Nikhilesh Dholakia · Journal of Business Research · 2002 · 25 citations

Business, Marketing, Marketing Management +11