Concepedia

Perceived Fit

Perceived Fit is a construct in the context of Brand Extensions and Person-Environment Fit that refers to the degree to which consumers or individuals subjectively evaluate the compatibility between a brand and its extension or between a person and their environment, based on shared attributes, values, or characteristics.

318

Publications

33.4K

Citations

780

Authors

418

Institutions

Publications per year

2017–2026

109

Parents

Publications

318

PERSON‐ORGANIZATION FIT: AN INTEGRATIVE REVIEW OF ITS CONCEPTUALIZATIONS, MEASUREMENT, AND IMPLICATIONS

Amy L. Kristof‐Brown · Personnel Psychology · 1996 · 4.7K citations

, , +16

The convergent and discriminant validity of subjective fit perceptions.

Daniel M. Cable, D. Scott DeRue · Journal of Applied Psychology · 2002 · 2K citations

, , +10

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Brian D. Till, Michael Busler · Journal of Advertising · 2000 · 1.3K citations

, , +10

Influencers on Instagram: Antecedents and consequences of opinion leadership

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez · Journal of Business Research · 2018 · 1.2K citations · Full text

, , +17

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors

D. Todd Donavan, Tom J. Brown, John C. Mowen · Journal of Marketing · 2003 · 889 citations

, , +15

1–5 of 318

Authors

780

  1. JM
    José Miguel Pina Pérez

    Universidad de Zaragoza, Spain

    6 publications · 405 citations

    6

    h-index

  2. AL
    Amy L. Kristof‐Brown

    University of Iowa, United States

    4 publications · 6.3K citations

    4

    h-index

  3. DP
    Dimitra Papadimitriou

    University of Patras, Greece

    4 publications · 138 citations

    4

    h-index

  4. ML
    Mary Lynn Damhorst

    Iowa State University, United States

    4 publications · 170 citations

    4

    h-index

  5. RD
    Rein De Cooman

    KU Leuven, Belgium

    3 publications · 145 citations

    3

    h-index

1–5 of 780

Institutions

418

  1. Universidad de Zaragoza

    Zaragoza, Spain

    10 h-index

    20 publications

    4.9K citations

  2. Auburn University

    Auburn, United States

    5 h-index

    6 publications

    438 citations

  3. University of Groningen

    Groningen, The Netherlands

    5 h-index

    13 publications

    434 citations

  4. Iowa State University

    Ames, United States

    5 h-index

    6 publications

    205 citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    5 h-index

    10 publications

    705 citations

  6. University of Tennessee at Knoxville

    Knoxville, United States

    4 h-index

    4 publications

    83 citations

  7. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    4 h-index

    10 publications

    304 citations

  8. University of Florida

    Gainesville, United States

    4 h-index

    6 publications

    595 citations

1–8 of 418

Venues

  1. European Journal of Marketing

    EJM · 11 publications · 704 citations

    11

    h-index

  2. Journal of Business Research

    JBR · 8 publications · 1.9K citations

    8

    h-index

  3. Journal of Product & Brand Management

    7 publications · 206 citations

    7

    h-index

  4. International Journal of Advertising

    IJA · 6 publications · 253 citations

    6

    h-index

  5. Journal of Marketing Management

    MM · 6 publications · 528 citations

    6

    h-index

1–5