Concepedia

Brand Collaboration

Brand Collaboration is an academic concept referring to a strategic partnership between a brand and an influencer, characterized by coordinated content creation and mutual value exchange, distinguished from other marketing arrangements by its emphasis on co-constructed authenticity and audience engagement within digital social ecosystems.

71

Publications

7.7K

Citations

185

Authors

117

Institutions

Publications per year

2017–2026

29

Parents

Publications

71

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing · 2009 · 2.4K citations

, , +16

Brand Community Members as a Source of Innovation

Johann Füller, Kurt Matzler, Melanie Hoppe · Journal of Product Innovation Management · 2008 · 637 citations

, , +17

Brand value co-creation in a digitalized world: An integrative framework and research implications

Venkat Ramaswamy, Kerimcan Ozcan · International Journal of Research in Marketing · 2015 · 493 citations

, , +17

Brand co-creation through social commerce information sharing: The role of social media

Mina Tajvidi, Marie‐Odile Richard, Yichuan Wang et al. · Journal of Business Research · 2018 · 351 citations · Full text

, , +15

Building Brands Together: Emergence and Outcomes of Co-Creation

Nicholas Ind, Oriol Iglesias, Majken Schultz · California Management Review · 2013 · 288 citations

, , +13

1–5 of 71

Authors

185

  1. CV
    Cleopatra Veloutsou

    University of Glasgow, United Kingdom

    4 publications · 139 citations

    4

    h-index

  2. MR
    Marie‐Odile Richard

    Concordia University, Canada

    2 publications · 611 citations

    2

    h-index

  3. BC
    Bernard Covà

    Kedge Business School, France

    2 publications · 269 citations

    2

    h-index

  4. GG
    George G. Panigyrakis

    Athens University of Economics and Business, Greece

    2 publications · 38 citations

    2

    h-index

  5. MZ
    Mingli Zhang

    Beihang University, China

    2 publications · 265 citations

    2

    h-index

1–5 of 185

Institutions

117

  1. Yonsei University

    Seoul, South Korea

    3 h-index

    8 publications

    291 citations

  2. Middlesex University

    London, United Kingdom

    3 h-index

    4 publications

    688 citations

  3. Concordia University

    Montreal, Canada

    2 h-index

    3 publications

    534 citations

  4. Beihang University

    Beijing, China

    2 h-index

    7 publications

    904 citations

  5. University of Glasgow

    Glasgow, United Kingdom

    2 h-index

    2 publications

    101 citations

  6. Berlin School of Economics and Law

    Berlin, Germany

    2 h-index

    2 publications

    102 citations

  7. Adam Smith Institute

    London, United Kingdom

    2 h-index

    2 publications

    101 citations

  8. University of North Texas

    Denton, United States

    2 h-index

    2 publications

    88 citations

1–8 of 117

Venues

  1. Journal of Business Research

    JBR · 12 publications · 1K citations

    12

    h-index

  2. Journal of Product & Brand Management

    5 publications · 183 citations

    5

    h-index

  3. European Journal of Marketing

    EJM · 3 publications · 306 citations

    3

    h-index

  4. Psychology and Marketing

    3 publications · 335 citations

    3

    h-index

  5. Industrial Marketing Management

    3 publications · 226 citations

    3

    h-index

1–5