Publication | Closed Access
Predicting online customer purchase: The integration of customer characteristics and browsing patterns
22
Citations
50
References
2023
Year
Customer SatisfactionOnline Customer BehaviorBuying BehaviorEngineeringData ScienceUser Behavior ModelingCustomer ProfilingPredictive AnalyticsInteractive MarketingOnline Customer PurchaseManagementBrowsing PatternsBusiness AnalyticsMarketingStatisticsCustomer Characteristics
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