International Journal of Research in Marketing · 2023 · 33 citations · 35 references
Customer SatisfactionCustomer Success ManagementCustomer RetentionManagementBusinessCustomer ParticipationCustomer Relationship ManagementCustomer InvolvementMarketingCustomer Loyalty
35
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 3.4K citations