Concepedia

Alexander B. Pratt

AB

Statistics

Publications

2

Citations

63

H-Index

2

Active since

2021

Affiliations

University of Alabama(Current)

Alexander B. Pratt is an author at University of Alabama specializing in customer satisfaction, management, and marketing.

Top concepts

MarketingManagementCustomer SatisfactionBusinessPersuasionCommunicationConsumer BehaviorConsumer ResearchCustomer RetentionInteractive Marketing

Publications per year

2021–2023

2

Publications

2

Customer success management, customer health, and retention in B2B industries

Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt et al. · International Journal of Research in Marketing · 2023 · 33 citations

Customer Satisfaction, Customer Success Management, Customer Retention +7

An Investigation of Consumer Subjective Knowledge in Frontline Interactions

Bryan Hochstein, Willy Bolander, Brett Christenson et al. · Journal of Retailing · 2021 · 30 citations

Customer Satisfaction, Online Customer Behavior, Consumer Subjective Knowledge +10

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