Retention-oriented Crm

Retention-Oriented CRM is a customer relationship management framework designed specifically for the hospitality industry that systematically integrates data analytics, personalized communication, and loyalty-enhancing interventions to maximize guest retention by predicting and addressing individual customer needs and behaviors.

Publications

1.9K

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Guest Retention Strategies

Publications

Integrating customer relationship management in hotel operations: managerial and operational implications

International Journal of Hospitality Management · 2004 · 239 citations

Management, Hospitality Management, Operations Management +16

The hidden advantages of customer retention

Frederick F. Reichheld, David W. Kenny · 1990 · 187 citations

Management, Marketing, Marketing Management +12

What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach

William D. Frye, soonhwa kang, Chang Huh et al. · International Journal of Hospitality Management · 2019 · 178 citations

Management, Hospitality Management, Human Resource Management +17

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 174 citations · Full text

Business, Marketing, Marketing Management +16

Customer Retention Management in the B2C Electronic Business

Bernd W. Wirtz, Nikolai Lihotzky · Long Range Planning · 2003 · 98 citations

Business, Management Information Systems, Marketing Management +10

1–5 of 32

Authors

SA
Sönke Albers
Christian-Albrechts-Universität zu Kiel, Germany
2 publications · 63 citations
2
h-index
GG
Goetz Greve
Hamburg School of Business Administration, Germany
2 publications · 63 citations
2
h-index
MS
M. Sivakoti Reddy
Krishna University, India
1 publications · 13 citations
1
h-index
NM
Norizan Mohd Kassim
Qatar University, Qatar
1 publications · 64 citations
1
h-index
NC
Nityanand Chaudhary
BML Munjal University, India
1 publications · 61 citations
1
h-index

1–5 of 87

Institutions

1–8 of 56

Venues

International Journal of Hospitality Management
2 publications · 417 citations
2
h-index
International Journal of Research in Marketing
IJRM · 2 publications · 69 citations
2
h-index
Technological Forecasting and Social Change
1 publications · 71 citations
1
h-index
Advances in consumer research
1 publications · 11 citations
1
h-index
Procedia Economics and Finance
1 publications · 39 citations
1
h-index

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