Concepedia

Norizan Mohd Kassim

NM

25

Publications

1.7K

Citations

19

H-Index

2002

Active since

Affiliations

Qatar University(Current)

King Abdulaziz University

University of Nizwa

Sultan Qaboos University

University of Technology Malaysia

Norizan Mohd Kassim is an author at Qatar University specializing in business, management, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchService QualityConsumer BehaviorHospitality MarketingPurchase IntentionEducation

Publications per year

2002–2021

25

Publications

25

The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings

Norizan Mohd Kassim, Nor Asiah Abdullah · Asia Pacific Journal of Marketing and Logistics · 2010 · 672 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Customer Loyalty in e-Commerce Settings: An Empirical Study

Norizan Mohd Kassim, Nor Asiah Abdullah · Electronic Markets · 2008 · 167 citations

The influence of attraction on internet banking: an extension to the trust‐relationship commitment model

Norizan Mohd Kassim, Abdel Kader Mohammed Ahmed Abdulla · International Journal of Bank Marketing · 2006 · 135 citations

The effect of corporate branding dimensions on consumers' product evaluation

Nizar Souiden, Norizan Mohd Kassim, Heung‐Ja Hong · European Journal of Marketing · 2006 · 132 citations

Marketing, Customer Satisfaction, Personal Branding +15

Investigating the complex drivers of loyalty in e‐commerce settings

Norizan Mohd Kassim, Salaheldin Ismail · Measuring Business Excellence · 2009 · 79 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

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